Social Media
Marketer
Results-driven marketing professional with hands-on experience in social media management and content creation, seeking to contribute creative and data-driven strategies to enhance a brand's online presence and drive engagement.
The Bio
Based in Karachi, Pakistan, my journey in marketing started with a passion for words and the belief that the right message can move people. I grew from intern floors to freelance briefs, building hands-on experience across digital marketing, sales, and social media marketing along the way. Today, I craft content that doesn't just look good; it performs.
Whether it's a scroll-stopping caption, a conversion-driven campaign, or a brand voice built from scratch, I bring both creative instinct and strategic intent to every project. I create content that resonates across cultures and connects with diverse audiences, because great marketing isn't just about reach, it's about relevance.
"Marketing is no longer about the stuff that you make, but the stories you tell" — And I'm here to tell yours.
Work Experience
Where creativity meets strategy — my professional journey so far.
02/2026 - Present
Sitel Solution • Social Media Marketer
- Managed and maintained multiple social media accounts across platforms (Instagram, Facebook, TikTok, X, Pinterest).
- Planned, created, and scheduled posts, reels, and stories.
- Conducted trend research to identify viral content opportunities and improve reach.
- Performed competitive analysis to benchmark performance and refine content strategy.
- Developed content calendars to ensure consistent and strategic posting.
- Monitored daily social media activity, responding to comments, messages, and queries.
2022 - Present
Upwork • Copywriter & Social Media Strategist
- Designed and developed pitch decks for clients from the US, APAC, and the Middle East.
- Edited and proofread content to ensure grammatical accuracy, tone consistency, and adherence to client briefs.
- Crafted compelling content for websites, product descriptions, and marketing bulletin.
- Analyzed brand's advertising campaigns to develop insights on target audience, messaging, and creative strategies.
- Created visually compelling and branded content using tools like Canva.
- Wrote compelling captions, taglines, and call-to-actions that drove website clicks.
07/2025 - 09/2025
Excelerate • Digital Marketing Intern
- Conducted comprehensive social media audits to assess platform performance and engagement.
- Applied SEO and content optimization techniques to enhance organic reach and visibility.
- Performed competitor analysis to identify market trends and benchmark performance.
07/2025 - 08/2025
Meezan Bank • Sales & Marketing Intern
- Assisted in daily branch operations, including account opening, deposits, and withdrawals.
- Provided customer service by addressing client queries and guiding them about bank products.
- Learned about Islamic banking procedures, financial instruments, and Shariah-compliant financing.
Professional Skills
Content Creation
Content Calendars, Copywriting
Social Media Mgmt
Meta Suite, Buffer, Metricool
Visual & Video
Canva, Capcut, Reels
MS Office Suite
Word, Excel, PowerPoint
Soft Skills
Academic Journey
Consistency and leadership drive meaningful progress.
2022 - 2025
Bachelor of Business Administration
Jinnah University for Women
CGPA: 3.6
Extracurriculars
Volunteer & Research Leader
Volunteered in the 5th International Research Conference on Sustainable Business-Driven Strategy. Worked as a project team leader to conduct extensive surveys.
Areeba Siraj
Let's grow your business together
